Success Stories in Canadian Businesses
Kids’ Products Retail Store
Lalo is a brand of baby and toddler products founded in 2019 that sells its products to the end consumer (B2C). It is known for its multifunctional products and innovative designs.
When its owners were looking to launch the brand, they sought expert advice to determine which e-commerce platform would best meet their needs. Choosing a scalable platform that could grow as the brand grew was key, as Lalo products quickly became favorites among new parents, resulting in increased sales and a greater need for tools, resources, and technological support.
As a result, Lalo increased its number of products per transaction (UPT) by 30% and its average order value (AOV) by 16%.
The company’s success was based on a digital immersion strategy supported by experts in the field, which included an intuitive e-commerce platform with clear information that promotes transparency and fosters trust in the brand. Similarly, this platform offered the simplicity and automation of sales processes that the brand needed to save time in its operations. Furthermore, it relied on an influencer marketing strategy that helped expand its visibility.
Source: Lalo boosts sales through online store, affiliate partners, and dropshipping – Shopify Canada. (n.d.). Shopify. https://www.shopify.com/ca/case-studies/lalo